You can increase the effectiveness of your marketing materials with variable printing. Simply put, people want to feel important. To feel spoken to, not talked at. It's why custom booklets, custom catalogs, custom newsletters– all types of personalized marketing materials – can increase the response you get 10 to 15 times. Graphic Industries was one of the first printing companies in the area to offer this service. Customized printing can involve personalization as simple as adding in the recipient's name instead of "Dear Customer" on a letter. Or as complex as tailoring a coupon offer to a particular customer based on products he's purchased in the past.
